Anatomy of a fad diet

Could the South Pole diet work for Jared Leto, too?

As a veteran of virtually every diet under the sun - from the Atkins Plan to the Mars Bar Diet to the Cabbage Soup diet - I sometimes feel like I could write and profit from my own specially devised diet plan.

Editor of Healthy Food Guide Magazine Niki Bezzant has done just that with a scientific sounding diet which restricts foods over a certain temperature... inspired by the Raw Food Diet, perhaps?